Nor Irvoni Binti Mohd Ishar (Dr.)

+603-3258 5074

irvoni@uitm.edu.my

Wing B, Institute of Business Excellence

Senior Lecturer

Ph.D (Marketing), UiTM

Head, Center for Retail Excellence, IBE

Branding, Customer Experience, Value Co-Creation, Customer Voice, Retailing, Customer Relationship, Rasch Measurement Model

1. Google Scholar

2. PRISMa

3. ResearchGate

4. UiTM – Pure Elsevier

5. Academia

6. SCOPUS

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